If you use any Google products out there
and have been curious about what Google actually does with the data it collects,
this is going to be the video for you I’m Josh Teder from 6 Months Later
and in this video I’m going to break down what types of data Google collects
from you as a user, what it does with that data, and whether or not it sells
that data to third parties. Let’s dive in. For years now we’ve been seeing a trend
from companies like Apple on how privacy is paramount and how important it is
that Apple doesn’t make money off of your data. In 2020 though it’s really
hard to use any service that isn’t collecting data on you. You may have
bought an iPhone but you’re probably still using apps that collect quite a
bit of data on you like Facebook and Instagram. Now Google is another large
company out there that has many apps and services that do collect data from its
users, so I think it’s worth asking the question, what exactly is Google doing
with your data? Before we answer that though I think it’s important to know
what types of data Google collects from it’s users. According to the company it
collects several different types of information from you, the first is
personal information that can include your name, billing address, email address,
and a password that’s associated with your Google account. If you add a phone
number or payment information to your account, that would be considered
personal information as well. Google also collects content that you create upload
or receive from others while using Google services. This includes emails you
write and receive, photos and videos that you save, docs and spreadsheets that you
create, and comments that you leave on YouTube videos. Google also creates
information about the apps browsers and devices you use in order to access
Google services. For example if you use a pixel device like I do, your pixel will
periodically ping Google servers and provide Google with information about
your device and connection to various Google services. This information
includes device type, carrier name, crash reports, and which apps I have installed.
Activity is another big area of data that Google collects such as the
terms you search for in Google search, videos you watch, views and interactions
with content and advertisements, voice and audio information when you use audio
features, purchase activity, people who you communicate with or share content
with, activities on third-party sites and apps that use Google services, and Chrome
browsing history you’ve synced with your Google account. Google also collects
location data information which helps it offer you services like driving
directions through Google Maps. Now how does Google know your current location?
Google uses a variety of sources like GPS, IP address, sensor data from your
devices, and information about things near your device like Wi-Fi access
points, cell towers ,and Bluetooth enabled devices. Ok so that’s a lot of data that
Google is collecting from you and I do want to point out that there are ways
for you to limit the amount of data Google does collect from you but first, I
think it’s really important to point out why Google is collecting this data from
you in the first place. There are five main reasons why Google does: this to
build better services, maintain and improve those services, develop new
services, provide personalized services including content and advertisements and
measuring performance and communicating with you. Now the biggest reason by far
the Google collects data on its users is to provide personalized services
including content and ads. Targeted advertising is one of the main ways that
Google generates revenue as a company. Now you may be asking yourself ok so
what exactly is targeted advertising? Unlike in the Mad Men days of
advertising when advertisers would pay to put an ad on TV or in the newspaper
and they typically targeted a broad demographic targeted advertising allows
advertisers to target a much more specific audience. For example as an
advertiser I can target a subsection of the area where I live say Raleigh North
Carolina, a specific demographic within that subsection, say men
18 to 34, and characteristics about that subsection. So let’s say we want to
target our ads to men ages 18 to 34 who are interested in mobile phones, in
consumer electronics, and to subscribe to a mobile network or ISP. Google was one
of the first companies that pioneered this type of advertising because of the
data it collects from its users. Advertisers are willing to pay more for
a targeted ad than a general one because targeted advertisements are thought to
do better because they reach an audience that is more likely to buy the product
or service being advertised. It’s important to note that Google will not
show you personalized ads based on sensitive categories like race, religion,
sexual orientation, or health. Now it wouldn’t be fair to just talk about
Google’s data collection practices in terms of selling its products to
advertisers. It is true that in order to continue to exist, a company like Google
needs to generate revenue, but at the same time they’re generating revenue,
they also need to make sure they’re providing value to the users whose data
they are collecting. So that’s why a lot of the time the data that you give
Google is actually used to help you throughout your day while using Google
services. Your data helps Google do things like get the fastest directions
to your destination through Google Maps, autocomplete searches, find YouTube
videos for you to watch, help autocomplete forms for you in Chrome,
help you search through your own information like appointments on your
calendar, or people in your contacts, and of course the Google assistant would not
be as useful as it is without access to your data. Now as I said before Google
does give you some options to turn off specific features of its data collection.
You can opt out of personalized ads as well as see what categories of interest
Google has placed you in, based on the data it’s collected from you. You can
turn off specific categories that aren’t relevant to you to make the ads Google
shows you more relevant. You also have the ability to turn off web
app activity, location history tracking, and YouTube history for the purposes of
showing you personalized ads. You can access these settings and more privacy
settings by clicking your Google account profile picture in pretty much any
Google application you’re in and then click Manage your Google account. Now
let’s answer one of the biggest questions you may have about Google
collecting your data, does it sell that data to third-party companies? In short,
no. This is actually one of the biggest misconceptions people have about Google
and their data collection policies. Google does not sell any of your
personal data to third-party companies. Companies use Google’s ad platforms to
show you ads that they think will be relevant to you but those companies
themselves do not get the data set that Google owns, the data Google collects
from you is too valuable for Google to give it away. Google’s ad business is one
of the primary sources of income for the company
and it’s what allows the company to create such innovative products. Google’s
proposition for its products and services is a trade off just like
anything else in life. While most of Google services are free to use you are
giving them something of value in return, which is your data. Now I hope you found
some of the information in this video helpful, if you’d like to learn more
about Google’s data collection and privacy policies I’ll make sure to leave
some helpful links in the video description below. Now because so much of
Google’s revenue comes from its ad business I found that the communication
and language the company uses around its data collection and privacy policies to
be quite clear and easy to understand. Their website is quite well laid out and
the language they use is easy to understand, so definitely check out the
links below if you want to learn more. If you found this video helpful make sure
you hit that thumbs up button below and subscribe to the channel to see more
videos on Google, their products and services, as well as other tech companies too.
Well, thank you so much for watching. For 6 Months Later, I’m
Josh Teder.

What Google Does with Your Data
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8 thoughts on “What Google Does with Your Data

  • February 15, 2020 at 1:33 am

    We take your privacy, seriously.

  • February 15, 2020 at 1:40 am

    Perfect Valentine's Day video for those who are in love with Google <3

  • February 15, 2020 at 1:57 am

    So they sell access to an extremely efficient way of advertising. It gained it's efficiency through data collection, analysis, and being heavily guarded.

    Do they sell summaries? As valuable as someone's specific identifying data is, things like "people in this area tend to ____" has a massive amount of value as well.

    What they sell in a sentence is basically "we will show your add to people who tend to ____".

    From the consumer side, I PREFER targeted ads over blanket ads. If it's an ad I'm forced to sit through, it might as well be something likely to interest me, or have a comedic angle aimed at my age group, and maybe even for something I already like, or want. Of course the generic blanket ads get through more than some smaller more interesting ones. I like to see it as a way for smaller, local businesses to get a chance with a more likely customer base for less money than having to pay for a broader viewership via an older method.

  • February 15, 2020 at 1:57 am

    So data is the new oil and protecting your privacy is like buying a tesla.

    And Google is like America destroying countries/companies for that sweet sweet oil/data

  • February 15, 2020 at 2:23 am

    🤣 Sponsored by Google

  • February 15, 2020 at 4:23 am

    A new Google apologist in the market, y’all.
    How much were you paid to do this josh?
    The sneaky ways google collects data, resets my privacy choices without notice, etc… are unacceptable.
    If a company is making money with my data, I have a right to access the data profile they made on me and tweak it to my liking. May be I don’t want to be targeted based on my gender or my food preferences, I must have a choice. I also should know who or which advertiser gets to access this data. I should be told how much money is being made using my data. Some generate more/valuable data than others, those people should be rewarded appropriately. Why does google need my web and app activity to start a simple 5 minute timer using the voice assistant? They created an illusion that Android is open, private, secure and free. But if you want to do anything meaningful or convenient on your phone; like booking an uber ride or checking your bank balance, you are forced to turn on google services and give up your privacy.
    I’m sorry for ranting. I would like to add that none of the companies are doing any better, google is just the worst among them right there with Facebook. Apple also pretends to be a privacy champion, but they still take money from google to keep it as the default search engine on Safari.

  • February 15, 2020 at 5:54 am

    This is why I use Safari, Ecosia, and Word.

  • February 15, 2020 at 6:25 am

    Thank you for finally clarifying this. So many people misunderstand Google's data collection, yet they want innovation and better AI.


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